marketing

Overview In this course, part of the Marketing in a Digital World MicroMasters program, you will learn how to apply the concepts of advertising and marketing to branding. We will examine topics and various strategies related to building, measuring, and managing a brand, including direct and...

Overview The Internet has emerged as a platform to facilitate global commerce and communication. Its exponential growth has transformed the value chain of virtually every industry, and millions of commercial businesses are now doing business online. This course will introduce you to the range of...

Overview Social media technologies are continuously transforming the ways consumers interact with each other and firms. These changes constitute a fundamental shift in the marketplace--consumers have greater opportunities to voice their opinions and connect with their peers as well as increased...

Overview According to world-renowned management consultant, Peter Drucker, "Marketing is the only distinguishing and unique function of business…There is only one valid definition of business purpose and that is to create a customer.” While the significance of marketing in today’s business...

Overview Businesses today have access to an increasingly large amount of detailed customer data, and this influx of data is only going to continue. Combined with a detailed history of marketing actions, there is a newfound potential for deriving actionable insights, but you need the tools to do...

Overview Did you know your best opportunities for growth may not lie solely in developing new “blockbuster” products or services? They may instead be found by focusing on your existing best customers — and finding new customers with similar behavioral tendencies. Created by Professor Peter...

Overview Word of mouth is 10x as effective as advertising, and companies are shifting more of their marketing dollars to social media and word of mouth marketing as a result. Small businesses and entrepreneurs want to help their businesses grow but don’t have the money for big marketing...

Overview Marketing is a crucial function in all businesses and organizations, and is becoming increasingly crucial to success in our modern global economy. This course, regardless of your industry background, will teach you core concepts and tools to help you better understand and excel in...

Overview Explore the world of analytics and develop skills to grow your career Running a successful online business often requires a good working knowledge of web analytics. On this course, you will explore the basics of analytics, different types of analytics and why they are important for...

Overview Learn to use digital marketing to grow your career or business Digital marketing can be a crucial tool to grow a business. On this course you will explore what digital marketing is, why it is important and look at some digital marketing strategies including display advertising, pay per...

Overview Learn how to effectively use social media for business Does your business need to use social media? Find out why social media is relevant for businesses today and how you can use it to establish and improve your brand. You’ll learn about the key steps in promoting your brand through...

Overview Brands are the most potent commercial and cultural force on the planet. Think McDonald’s, Apple, Manchester United, Tate, Google or Harry Potter. Get under the skin of such brands, and ask how and why they become so powerful. The University of East Anglia has teamed up with influential...

Overview Learn how to use analytics to improve marketing results Companies large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge – and marketers in particular...

Overview The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which...

Overview Build a holistic view of your customers No matter how sophisticated your marketing is, if it doesn’t result in attracting customers, your business is set to fail. This online course applies fresh thinking to how marketing and selling activities combine to create customers who keep...

COURSE DESCRIPTION Marketing is a crucial function in all businesses and organizations, and is becoming increasingly crucial to success in our modern global economy. This course, regardless of your industry background, will teach you core concepts and tools to help you better understand and...

What is a Marketing Specialist? Marketing Specialists are responsible for researching and analysing demographics, pricing schedules, market trends, competitor products, and other information in line with a company's marketing objectives. As a Marketing Specialists, you would use your marketing...

Business Essentials & Leadership | Operations & Management | Marketing & Entrepreneurship Learn skills and earn credentials in 2018 with MOOCs from leading universities on Coursera <a href="https://click.linksynergy.com/fs-bin/click?id=McZFw0USHH8&offerid=541336.405&subid=0&type=4"...

MoocLab is excited to announce a new job board putting you in touch with employers who recognise the value of candidates who develop their skillset through online education. People who pursue their education online are driven, hard-working individuals who are often looking to develop or gain...

Ten Top MOOCs in Digital Marketing starting in June 2017 Digital Marketing is set to become the Nº1 form of advertising. Now is the time to gain those vital skills to stay competitive.