business analytics

Overview In this course, you will learn best practices for how to use data analytics to make any company more competitive and more profitable. You will be able to recognize the most critical business metrics and distinguish them from mere data. You’ll get a clear picture of the vital but...

Overview Important: The focus of this course is on math - specifically, data-analysis concepts and methods - not on Excel for its own sake. We use Excel to do our calculations, and all math formulas are given as Excel Spreadsheets, but we do not attempt to cover Excel Macros, Visual Basic, Pivot...

Overview One of the skills that characterizes great business data analysts is the ability to communicate practical implications of quantitative analyses to any kind of audience member. Even the most sophisticated statistical analyses are not useful to a business if they do not lead to actionable...

Overview This course is an introduction to how to use relational databases in business analysis. You will learn how relational databases work, and how to use entity-relationship diagrams to display the structure of the data held within them. This knowledge will help you understand how data needs...

Overview Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict...

Overview This course is designed to impact the way you think about transforming data into better decisions. Recent extraordinary improvements in data-collecting technologies have changed the way firms make informed and effective business decisions. The course on operations analytics, taught by...

Overview People analytics is a data-driven approach to managing people at work. For the first time in history, business leaders can make decisions about their people based on deep analysis of data rather than the traditional methods of personal relationships, decision making based on experience...

Overview Virtually all managerial and leadership positions in the digital economy increasingly rely on data-driven decision making. Recent studies have shown companies who adopt “Data-Driven Decision Management” achieve significant productivity gains over other firms. Having a solid grasp of...

Overview In the modern workplace, it’s crucial to know how to analyze, synthesize, and tell stories with data. This self-paced career development course will help you learn how to use a spreadsheet application (like Microsoft Excel) as a powerful analytical and communication tool. You will...

Overview Data is the lifeblood of an organization. Competency in programming is an essential skill for successfully extracting information and knowledge from data. The goal of this course is to introduce learners to the basics of programming in Python and to give a working knowledge of how to...

Overview In today’s world, managerial decisions are increasingly based on data-driven models and analysis using statistical and optimization methods that have dramatically changed the way businesses operate in most domains including service operations, marketing, transportation, and finance...

Overview Marketers want to understand and forecast how customers purchase products and services and how they respond to marketing initiatives. Learn how analytics help businesses drive marketing to maximize its effectiveness and optimize return on investment (ROI). In this course, part of the...

Overview How do airlines decide when to increase ticket prices? Should a hotel charge less per night for a long stay than a short one? Why do some software companies bundle very different products together? How should a fashion retailer decide when do start discounting clothes? Why do so many...

Overview Data analysis has become critical for success in business. Most major employers are looking for candidates with the ability to analyze, understand, and articulate data analytics. This foundational business analytics course will provide you with the hands-on skills and knowledge to be...

Overview Today, businesses, consumers, and societies leave behind massive amounts of data as a by-product of their activities. Leading-edge companies in every industry are using analytics to replace intuition and guesswork in their decision-making. As a result, managers are collecting and...