edX Value Co-Creation in Sport Management – A New Logic in a Changing Society

Overview
Are you a passionate sports lover interested in exploring a new innovative logic in sport management? Enroll in this online course and:

• Overview the traditional logic – the logic of sport products – used to analyze sport events
• Discover an innovative logic in sport management – the logic of value co-creation – and its advantages in practical use
• Contrast the traditional logic with the value co-creation approach
• Analyze authentic examples and case studies conducted by international researchers
• Learn about sport sponsorship, branding, and ticketing
• Analyze the role of social interactions in sport events, and obtain key management knowledge for a changing society
• Check your acquired understanding for sport management through interactive exercises

Let’s start your journey of becoming an expert in the field of sport management with this course!

What You Will Learn

• The basics and limitations of the logic of sport products (traditional approach)
• The basics of the logic of value co-creation in sport management
• Innovative sport management analytical skills for a changing society
• Different perspectives on sport events
• The insights in ticketing, sport sponsorship and branding
• The consideration of sustainability in sport management

Taught by
Professor Herbert Woratschek