Coursera Presentation skills: Speechwriting and Storytelling

Syllabus
Part 1: Setting the goals
This week is about setting proper goals for a presentation. Most people don’t set any proper goals when preparing for a presentation. That’s an error we are going to fix this week.

Part 2: Sustaining interest
This week is about the storytelling and how to apply it to your presentation content. What a story is in a nutshell. Why stories are the best form of conveying information. How to create a conflict. How to sustain interest of the audience during your middle part of the presentation.

Part 3: Providing evidence
This week is about evidence. If you have no evidence supporting your Problem and Solution — that means you have nothing to talk about. We are going to talk about stories as arguments and how to make engaging arguments using statistics (numbers are not boring!) and logical reasoning. Using a proper valid evidence gives you confidence and makes your script convincing.

Part 4: The middle
This week is about organizing the middle part of your presentation. Too often it becomes too complex, too long, too unstructured. So we are going to talk about appropriate number of sub-parts in your middle part , ways of organizing your data using LATCH method, using metaphors and analogies to make your messages vivid and easy to grasp for the audience.

Part 5: The language of the presentation
This week is about language you speak or write slides with. Concrete vs abstract words. Common everyday words vs jargon. Active voice vs passive voice. Short sentences vs long sentences. One mistake often made — to speak as you write. Such approach leads to vague, long and unclear messages. We are going to fix this.

Part 6: The beginning and the end
This week has two topics: 1. how to start your presentation (Introduction part), how to gain trust and remove confusion in the beginning and 2. A detailed summary of all the things we mentioned in the previous weeks.