FutureLearn Digital Skills: Web Analytics

Overview
Explore the world of analytics and develop skills to grow your career
Running a successful online business often requires a good working knowledge of web analytics. On this course, you will explore the basics of analytics, different types of analytics and why they are important for business. You will discover concepts including segmentation and benchmarking and explore five steps to creating a measurement plan.

You will also learn the processes involved in creating a successful online business, including measuring objectives, outcomes and continually improving. And finally, you will learn how to apply analytics, looking particularly at Google Analytics.

What topics will you cover?
Week 1 - Introductory analytics

• Explore different types of analytics and why they are important for business
• Review the processes, including measuring objectives and outcomes, to continually improve your product or business
  

Week 2 - Techniques

• Define segmentation and benchmarking
• Explore five steps to creating a measurement plan
• Learn to apply analytics by looking at some challenges for businesses
• Practise how to start using Google Analytics

This course is for anyone with an interest in web analytics who is looking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required.

Taught by
Matthew O'Kane

Interested in growing your digital skills more widely? Discover more Digital Skills courses from Accenture.