- Platform
- FutureLearn
- Provider
- Coventry University
- Effort
- 3 hours/week
- Length
- 2 weeks
- Language
- English
- Credentials
- Paid Certificate Available
- Part of
-
Consumer Psychology Program
- Course Link
Overview
Understand how consumer psychology affects the lives of customers and companies
Have you ever wondered why you buy one brand of cereal over another? Or why you might react to different types of advertising? Your decisions are motivated by a number of factors. The study of these factors is called consumer psychology.
On this course you will explore what consumer psychology means and how it’s related to the rise of a consumer society. You will be introduced to basic marketing concepts and you will understand how these concepts affect the relationship between customers and the companies. And you will reflect on how consumer psychology impacts the decisions you make everyday.
This course is for people seeking a better understanding of consumer psychology and how it affects the decision-making process of both individuals and companies.
Taught by
Andre Soares
Understand how consumer psychology affects the lives of customers and companies
Have you ever wondered why you buy one brand of cereal over another? Or why you might react to different types of advertising? Your decisions are motivated by a number of factors. The study of these factors is called consumer psychology.
On this course you will explore what consumer psychology means and how it’s related to the rise of a consumer society. You will be introduced to basic marketing concepts and you will understand how these concepts affect the relationship between customers and the companies. And you will reflect on how consumer psychology impacts the decisions you make everyday.
This course is for people seeking a better understanding of consumer psychology and how it affects the decision-making process of both individuals and companies.
What topics will you cover?
- What is consumer psychology?
- Consumer psychology and the consumer society
- Consumer-oriented marketing
- Consumer choice and decision making
Taught by
Andre Soares